Recently, information about electric cars produced by Apple has continuously appeared.
Apple is making strides with autonomous vehicle technology and is expected to begin producing a passenger car with its own battery technology in 2024, according to Reuters.
Apple actually began its efforts in the car segment in 2014 with Project Titan when Apple redesigned a car model from the ground up. At one point, Apple withdrew its efforts to focus on software segment and re-evaluated its goals. Doug Field, a former Apple employee who worked at Tesla, returned to lead the project in 2018 and laid off 190 people in 2019.
Since that time, Apple has made enough progress that it is now aiming to develop a vehicle for consumer use, two sources familiar with the matter said. Central to Apple’s strategy will be a new battery technology that can reduce production costs while enhancing vehicle performance. For its part, Apple refused to comment on this information.
Car manufacturing presents a major supply chain challenge, even for Apple, which is financially strong and produces hundreds of millions of electronic devices each year from components shipped around the world. gender. But Apple has no experience in the car segment. It also took Tesla 17 years to reach the stage of sustainably profitable car development.
“If any company on earth had the resources to do this, it would be Apple. At the same time, this is not a smartphone,” said one person working on Project Titan.
It is currently unclear who will assemble the Apple-branded car. However, the source says that Apple will rely on a manufacturing partner for this task. Besides, there is still a possibility that Apple will narrow the scale of the project to an autonomous vehicle system that can be integrated into traditional cars from third-party companies.
Reuters also quoted sources saying it is also possible that pandemic issues will cause the production cycle to be pushed back to 2025.
According to Saostar/Reuters.
